The Next Apple TV Won't Play 4K Video - The long-rumored Apple TV update is expected to do many things, including run apps and stream a TV service, but there's one thing it isn't expected to do: play 4K video. A source for BuzzFeed News' John Paczkowski (who's historically accurate with such rumors) claims that Apple's upcoming media hub will stick to 1080p because 4K technology is "still in its infancy." While the A8 chip rumored to be in the device can handle the ultra-high resolution, the market just isn't there yet. Even Amazon and Netflix don't have a lot of 4K content, and there's also the question of finding enough people with both compatible TVs and sufficiently speedy internet access. That's disappointing if you were hoping to get a truly future-proof box, but it's hard to see Apple investing a lot of money into services that you probably won't use for a while.
It’s somewhat of a Catch 22 — many consumers won’t invest in 4K until there’s more content to watch, but content providers aren’t going to make more programming until there are more people with 4K TVs and the bandwidth to stream on them. At some point, someone’s going to have to spend money if 4K is ever going to become commonplace.
Apple declined to comment on “rumor and speculation” to Buzzfeed.
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